Is BP Moral?

Today's poll in Ad Age magazine is...would you work for BP?
the choices are yes, no, and it depends on how for much $$$.
ok.

my own take on this is that the so-called advertising industry died 30 years ago, and public relations and spin control became the place to go.

my own take on this is that demanding accountability is part of the social contract.
thus, the oil platform disaster in the Gulf requires BP's feet to be held to the fire until
it shows by deeds, not words, that it is not life sucking parasite on the skin of Mother Earth.

Thoughts?